Great Stage Management by Dems and GOP

I try to write this blog from othe viewpoint of a keynote business speaker, paying particular attention to communications, marketing and the ‘presentation’ of events or issues. Thus, I endeavor in my commentary on the presidential elections to be objective and view candidates and parties from a marketing perspective.

Kudos then to both the Dems and GOP for brilliant stage management this week. The Democratic convention was a masterpiece of stage management which built to a crescendo for Barack Obama’s speech.

Michelle Obama did a good if not fantastic job ‘introducing’ herself to the American public (well, the Democratic leaning voter anyway.) An obviously accomplished woman, she was followed by a superb performance from Hillary Clinton. Whether you like the woman or not, her speech was top rate. It was energizing, well crafted, exceptionally well delivered and lacked any sense of bitterness. Some of the more cynical observers suggest she was setting herself up as the 2012 candidate, just in case Obama does not get elected. It doesn’t matter what her agenda is. As a political speech and as a work of oratory, she deserves very high praise.

The following night, the political maestro himself – Bill Clinton, had the crowd eating out of his hands. To the surprise of many, he was very complimentary about the man who edged his wife for the nomination. Bill Clinton has an ‘it’ factor that few other performers can claim. When living back in Ireland and before I ever became a Chicago based Irish Keynote Speaker, Clinton visited my homeland in an effort to build the peace process. He is much loved in Ireland because of his commitment to bringing peace between nationalists and loyalists in Northern Ireland. I do recall a work colleague of mine who attended a Clinton function in Dublin saying Clinton “had an aura about him.” Veteran Washington correspondent (now there’s a cliché) Bob Schieffer in This Just In: What I Couldn’t Tell You on TV tells of an occasion when his wife Pat met Clinton. Her comment was “He’s got it … making you feel the most important person in the room.” Clinton brought that magic to Denver and wowed his audience.

But that of course was not the end of the stage management. Then we had a reasonable speech from Joe Biden after which to the surprise of most people in the arena, Barack Obama joined Biden on stage. I think the Democratic delegates at that stage must have thought ‘this cannot get any better.’

To be fair, it probably didn’t. Obama’s speech the following night did not reach the levels of some of his earlier works of uplifting oratory, but the occasion itself was pretty magical. Job well done, said all the delegates. We are going to get a wonderful bounce of this and whip John McCain in the election.

And they deserved a bounce because of a truly well managed convention.

And then what happens? John McCain goes and ruins it all by announcing Sarah Palin as his VP running mate. This was not just a great piece of stage management. It was ‘stage stealing.’ There will be plenty of time to debate the merits of this Governor of Alaska, but WOW- what a fantastic media coup it has proven to be in the short term. Obama has been blown off the front pages of the newspapers, few commentators are speaking about his speech and the Invesco Field event.

In my work as keynote speaker, I spend a lot of time thinking about stage management and how I can best connect with my audience. I have to admit, I’m impressed by what both parties achieved in the past week.

At time of writing, it is unclear how Hurricane Gustav will impact the Republican convention. We can only hope that its impact will be minimal, thus ensuring that the people of New Orleans and surrounding areas will themselves be impacted minimally.