I Have A Dream - Indoors

A lot of hype about Barack Obama’s speech this evening – on the 45th anniversary of Martin Luther King’s most famous rendition of his “I have a dream” speech. Many people are questioning whether the choice of Invesco Field is a good one.

I think Obama has the ability to nail a speech tonight, but one can learn from Martin Luther King’s experience. I referenced his ‘most famous rendition’ of his speech. August 28th was not the first time King had used the framework of ‘I have a dream.’ He had presented this concept on a number of occasions. His best rendition of the speech – better than the Washington speech – took place at Cobo Hall, Detroit June 23 1963.

King was speaking to a large gathering following the Great March on Detroit. You can listen to the speech on A Call to Conscience: The Landmark Speeches of Martin Luther King, Jr. and compare it with the more famous speech of August 28th that also is on this CD. My personal belief is that the Detroit speech was ‘better’ – though not obviously as impactful. King spoke indoors to an audience that just projected a wall of enthusiastic noise back to him.

As a keynote speaker (branding, foodservice, cancer, humorous) I am often intrigued about how the setting can determine audience reaction. A basic rule is that you will get a better audience response in a compact, packed venue rather than from a much larger packed venue.

That is the challenge Obama faces tonight. He is a wonderful orator, but it will be interesting to see if he can generate the type of response which Hillary and Bill Clinton generated. A Humorous or Business Keynote Speaker feeds of the audience. So do politicians.

Here is one blinding flash of the obvious if you are interested in communications and keynote speaking. In addition to his undoubted skills, Obama has one really powerful advantage tonight. The audience love him and really want him to succeed. This makes a huge difference as comedians will tell you. Comics like Robin Williams and Dane Cook have won over their audience before they go on stage. If Williams or Cook even scratch themselves when they first come on stage, the audience laughs. The best unknown actor in the world will not be able to generate the same reaction. Why? – because the audience does not know him and love him.

Obama will wow his audience tonight. The question is can he wow the audience that does not love him – the undecided, whom he must convince if he wants to sleep in the White House for the next four years. This raises another question. What sensible person would want this job?

For those of you interested in Martin Luther King’s Cobo Hall speech, the following is part of his peroration.

"And so I go back to the South not in despair. I go back to the South not with a feeling that we are caught in a dark dungeon that will never lead to a way out. I go back believing that the new day is coming. And so this afternoon, I have a dream. (Go ahead) It is a dream deeply rooted in the American dream.
I have a dream that one day, right down in Georgia and Mississippi and Alabama, the sons of former slaves and the sons of former slave owners will be able to live together as brothers.
I have a dream this afternoon (I have a dream) that one day, [Applause] one day little white children and little Negro children will be able to join hands as brothers and sisters.
I have a dream this afternoon that one day, [Applause] that one day men will no longer burn down houses and the church of God simply because people want to be free.
I have a dream this afternoon (I have a dream) that there will be a day that we will no longer face the atrocities that Emmett Till had to face or Medgar Evers had to face, that all men can live with dignity.
I have a dream this afternoon (Yeah) that my four little children, that my four little children will not come up in the same young days that I came up within, but they will be judged on the basis of the content of their character, not the color of their skin. [Applause]
I have a dream this afternoon that one day right here in Detroit, Negroes will be able to buy a house or rent a house anywhere that their money will carry them and they will be able to get a job. [Applause] (That’s right)
Yes, I have a dream this afternoon that one day in this land the words of Amos will become real and "justice will roll down like waters, and righteousness like a mighty stream."
I have a dream this evening that one day we will recognize the words of Jefferson that "all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness." I have a dream this afternoon. [Applause]
I have a dream that one day every valley shall be exalted, and "every valley shall be exalted, and every hill shall be made low; the crooked places shall be made straight, and the rough places plain; and the glory of the Lord shall be revealed, and all flesh shall see it together." [Applause]
I have a dream this afternoon that the brotherhood of man will become a reality in this day."

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Posted by Chicago based Irish keynote speaker and business humorist Conor Cunneen